Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market.Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attract buyers and prospective customers.There are general "trade shows" but you can choose from niche trade shows depending on your area of business. Companies join trade shows not so much for actual selling but most importantly for showing off their products and for the possibility of getting bulk orders during the trade show.A company or a sole proprietor planning to join a trade show should take note of the following:1. Able personnel to man the trade show booth. A trade show is not just an ordinary selling venue but it is a venue where prospective clients abound so make sure that you send your best personnel to man the booth. Some companies take trade shows for granted and allow inept personnel to watch the booth. The people who are put in charge of your trade show booth can make or break your product. A good staff with public relations skill can attract more clients to your products. It is also important to instruct your booth personnel to dress properly depending on the venue of the trade show. Business attire will always be safe.2. Invite visitors to your booth. The booth personnel must be trained and instructed to invite visitors to the booth. Most visitors walk away from trade show booth when they see the staff busy with their own thing. Tell your staff the main reason why they were assigned to the trade show and that is to get as many visitors to see your products. Booth personnel should be able to answer questions from the visitors because the visitors may already be potential customers. A booth demo will catch the attention of visitors especially if the demo is useful to them.3. Prepare your brochures, leaflets and business cards and make sure you do not run out of them. Always expect plenty of people to visit trade shows so never be caught without your marketing tools. Imagine if a potential client asks for your brochure or your card and then you cannot give him anything just because you did not prepare for an influx of people. It is better to have plenty of left over marketing materials after the show rather than miss the opportunity of showing off what you have to offer.4. Keep a visitors book. Most companies who join trade shows require visitors who get their free marketing materials to sign up in a guestbook. However, only a few of these companies will communicate with the people who signed in their guestbook. Be creative and use the guestbook as a sourcebook for potential clients. The people who visited your booth and who got your materials are definitely interested in your products or else they will not even glance at your booth. Why not take advantage of their contact information? Mail them a thank you letter along with more information about the product and where they can buy the products.5. Promote your products but do not be too pushy. Visitors are often turned off by very eager booth personnel who call out to the visitors using their loudest voice. No one would want to visit your booth if your personnel are boisterous. Allow the visitors to go inside your booth and look at the items you have on display but always keep a welcoming smile. Entertain their questions and try to respond to them accordingly. Never shout your words of welcome to the visitors since they might feel defensive all of a sudden and decide against looking at your products.
Unless you're willing to wait for a crisis (that usually means someone gets fired), start thinking about "up-selling" change. "Up-selling" change means to persuade your employees that making a personal commitment to the change will reap them personal benefits. Similar to up-selling your customers by informing and sharing the value-add to your products or services, you need to demonstrate the value-add of your change initiative. Just like any business problem, you start by making the business case for change. Except in this situation, your employees become your target market. So, you better have a good answer to the "WIIFM" test - What's In It For Me?Even if you don't know the answer now, don't let that stop you. The best place to start looking for answers to that question is your employees. Go to them and get them involved in your thinking. The act of asking and listening not only engages them, but informs them as well. When people feel partially informed, not part of the "in the know" group, uncertain of what is really happening, and have no clear answer to "what's in it for me?" you are guaranteed to face stiff resistance to change. The act of engaging employees early on in the change process will accelerate acceptance and learning at a pace most managers would be thrilled to achieve. Weave people into your change plans - their buy-in, their reactions, their learning curve, their commitment (or lack of) to adopting the change.Don't bother to "up-sell" change without first administering the "WIIFM" test. The test is really rather simple. First, do a quick check of your team's vital signs. Walk around and randomly ask people questions like "So, what do you think of the changes we've been talking about?" "How do you think it will impact your job?" "Think you'll be able to adapt quickly to the new system?" You'll be surprised (and maybe pleased) with the feedback you get. If your employees can articulate a positive connection to their daily job performance, then you've passed the test. On the other hand, if you get answers that vary widely across the board, or responses like "what change are you talking about?" "I hope it's not like last time" or "we're so burnt out now, I don't think we can handle another change," you have some serious remedial change management work to do.If you pass the "WIIFM" test, then your communications have "connected-the-dots" for your team in ways they can understand and absorb into their daily job functions. If you hear resistance to the change, you need to go back and literally reconnect-the-dots for your employees so that they can clearly understand how the change directly or indirectly will impact their job. You can never over-communicate during a change initiative. Continuous, repeated, and rapid information exchange and knowledge sharing are key to successful adoption of change. If you're sick of talking about it, you've probably converted your true believers but have only reached 25% of your people. Talk it up some more and keep "up-selling" the change.The art and science of dealing with the people side of the change equation is Change Management. As a practice, it draws from a multitude of social science disciplines to effectively bring people, technology, and ideas together at the same time.
Acquiring printing quotes are just as important as the initial stages of conceptualizing just what marketing tool you are going to use. Lets face it our marketing endeavors are bind by the amount of budget allotted. And so whether we want glamorous campaign ads still the budget will decide if you can go for it or kiss the idea goodbye.Printing quotes are easily acquired online since there are so many printing companies that provide this type of service. But of course there is always the old way of doing things like calling each and every print shop there is in your area or if you want you may also go and visit these local print shops personally. The only problem with this method is that its very time consuming and tiring. Better if you dont have anything else to do but if you are one busy buddy this method just wont work. So the better alternative is to simply search on the internet.The advantage of getting printing quotes online is that you can make multiple canvassing which is good since you will be able to compare prices. This way you will be guided on which printing company to send your projects to. Plus you get to save a lot in terms of effort, money and time since everything you need is simply a click away in the internet. Furthermore, there wont be any extra charges to be paid since printing quotes are given in their exact amounts so you will not have any surprises when the time comes for you to pay. Lastly, it is sensible to canvass for printing quotes since they tend to provide you with a sort of guideline on the type of marketing endeavor to undertake. It provides you a way to optimize your resources in order to come up with the best possible result that is within the bound of your budget. No resources are wasted and every littlest details are considered.
Several companies are now interested in the business industry particularly in catalog printing since many companies are using catalogs as their promotional material to be able to give information to their potential customers and to show the pictures of their products that can be purchase from their company. In some cases, catalogs are being used as to show services that can be offered by certain businesses as well. Perhaps these are some reason why there are more companies that are interested in catalog printing business. Despite of what they are used for, catalogs are truly helpful for advertising and boosting sales in business because your customers need to have a clear idea of the products and services you offer. In this way catalogs are the perfect way to show to your prospective customers what you can offer to them.As many companies are putting their best in advertising strategies, one of the most common choices of businesses in catalog printing is the full color catalog printing. You don't want your catalogs to look anything less than 100% professional. Catalogs are more effective if they are in full color catalog printing because as most consumers want to get a good look at the product they are interested in purchasing. By means of this full color printing, your catalog can stand out above the rest and can be very attractive, as your customers cant help themselves to read and browse through it. Regardless of the reason full color printing is often more expensive compare to any other catalog printing service, but a full color catalog can truly grab the attention of your potential consumers and this makes your extra expense worthwhile. A good catalog can mean increased sales, and a bigger outcome, thus, it is recommended that you find the right professional printing company to ensure the high quality of your print catalogs.The right professional printing company can offer you a full color printing services for your catalog. Another advice, a full color front cover is also essential, since it is the first thing people see. Your cover often determines whether people will actually pick up your catalog to read it or not. So, always check the binding options that the catalog printing companies offer. Make sure also that the binding is a top quality as you don't want your catalog falling apart. Also, take some time to compare prices between companies to ensure that you are getting an excellent price.
Postcards can be more than just a note of wish you were here. It can be more functional and can carry on a great missionPostcards can mean big things. But how are we to realize it when we dwell and we believe that the traditional way of doing it is the last viable recourse? What if that thinking is the wrong way of doing postcards?In the past, postcards are used as an easy and brief way to communicate. Before, it was also considered as one of the affordable means of communication. Nonetheless, as the time evolves, postcards have developed a deeper mission that others have not yet realized. The very reason why postcards may not be a big hit is that we overlook its purpose. It is mainly to inform and seize marketing potentials. It is not done primarily just to impress or entertain. Though, it can be taken as its secondary purpose. Why do we settle for a one-way benefit when we have the opportunity to double the impact? How do they do postcards the wrong way?1. Working on a clich. It is high time to work on new strategies. Do not stick to the abhorred and distasteful taboos in postcard printing. They must be buried like a hatchet. Try to experiment, explore and work on fresh ideas. This will surely give an edge to your marketing tool.Examples of these new ideas are by making your postcards a means to spread business news and by making your target market think by printing a mystery corporate image. Never be limited by fictitious limitations. Break the usual habit. 2. Retaining the conventional size, no matter what. Think out of the box. Nothing hinders you from changing the postcards size. Size must complement the design, text and color. If they appear too vague and blurry, increase the size!3. Neglecting to request a reply. You can be sure that your communication is effective when it is understood. And one way to determine comprehension is through a reply. Ask for it. Some may not bother to do it if it was not requested thus, initiative on your part will be necessary. 4. Neglecting to make a contact. Communication is a two-way process. Both the receiver and the speaker or giver of information must be known and accessible. Thus, by simply putting your company name, address or contact number in postcards, you can yield responses from your potential customers. 5. Overlooking the target markets needs. Grab the chance of tickling your target markets fancies. You can incorporate discount coupons in your postcards. That way, it will not be used for exchange of greetings but for commercial purposes as well.